Place yourself at the center of everything
Do you think big picture? This track is all about strategy, organization and brand development.
Hone your strategic-thinking skills with a 100% online Bachelor of Science in Marketing, with a concentration in Marketing Management.
Create, promote, sell, deliver. Master these essential marketing skills:
- Crafting and maintaining brand identity
- Coordinating people and projects
- Communicating through an integrated marketing strategy — with traditional, digital and social media components
Possible careers include:
- Account Executive
- Business Development Associate
- Digital Marketing Manager
- Marketing Manager
- Media Coordinator
- Events and Sports Marketing Specialist
- Brand Manager
- Product Manager
- Development Account Leader
- Campaign Manager
Build your career to pursue upper-level management and senior leadership positions:
- Vice President of Marketing
- Chief Marketing Officer
- Chief Executive Officer
Experience excellence in higher education.
Our program is accredited by the Higher Learning Commission and the Association to Advance Collegiate Schools of Business (AACSB) International.
Make a smart investment with competitive tuition rates.
Maximize your investment of time and money. Affordable tuition at $4,500, on average, per semester. Financial aid and scholarships are available.
Get assistance with job placement.
Use our network. The College of Business is well-connected to corporations seeking interns and new hires. Handshake, career fairs, and Missouri State's Career Center can help you prepare and search for jobs.
Choose a career projected to grow faster than the average for all occupations.
According to Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations.
This program is part of the Marketing Department. Find out more about admission, program requirements and advisement.