Bachelor of Science in Marketing - Marketing Management

Place yourself at the center of everything

Workers in business attire in a meeting.

Do you think big picture? This track is all about strategy, organization and brand development.

Hone your strategic-thinking skills with a 100% online Bachelor of Science in Marketing, with a concentration in Marketing Management.

Create, promote, sell, deliver. Master these essential marketing skills:

  • Crafting and maintaining brand identity
  • Coordinating people and projects
  • Communicating through an integrated marketing strategy — with traditional, digital and social media components

Possible careers include:

  • Account Executive
  • Business Development Associate
  • Digital Marketing Manager
  • Marketing Manager
  • Media Coordinator
  • Events and Sports Marketing Specialist
  • Brand Manager
  • Product Manager
  • Development Account Leader
  • Campaign Manager
Build your career to pursue upper-level management and senior leadership positions:
  • Vice President of Marketing
  • Chief Marketing Officer
  • Chief Executive Officer

Experience excellence in higher education.
Our program is accredited by the Higher Learning Commission and the Association to Advance Collegiate Schools of Business (AACSB) International. 

Make a smart investment with competitive tuition rates.   
Maximize your investment of time and money. Affordable tuition at $4,500, on average, per semester. Financial aid and scholarships are available.  

Get assistance with job placement. 
Use our network. The College of Business is well-connected to corporations seeking interns and new hires. Handshake, career fairs, and Missouri State's Career Center can help you prepare and search for jobs.   

Choose a career projected to grow faster than the average for all occupations. 
According to Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations.

Missouri State University's College of Business is among only 5% of colleges accredited by AACSB

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