Bachelor of Science in Marketing - Marketing Management

Place yourself at the center of everything

Do you think big picture? This track is all about strategy, organization and brand development.

Hone your strategic-thinking skills with a 100% online Bachelor of Science in Marketing, with a concentration in Marketing Management.

Create, promote, sell, deliver. Master these essential marketing skills:

• Crafting and maintaining brand identity
• Coordinating people and projects
• Communicating through an integrated marketing strategy — with traditional, digital and social media components

Possible careers include:

• Account Executive
• Business Development Associate
• Digital Marketing Manager
• Marketing Manager
• Media Coordinator
• Events and Sports Marketing Specialist
• Brand Manager
• Product Manager
• Development Account Leader
• Campaign Manager

Build your career to pursue upper-level management and senior leadership positions:

• Vice President of Marketing
• Chief Marketing Officer
• Chief Executive Officer

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Experience excellence in higher education.
Our program is accredited by the Higher Learning Commission and the Association to Advance Collegiate Schools of Business (AACSB) International.

Make a smart investment with competitive tuition rates.
We put paying for college within reach with affordable tuition. Financial aid and scholarships are available.

Get assistance with job placement.
Use our network. The College of Business is well-connected to corporations seeking interns and new hires. Handshake, career fairs, and Missouri State's Career Center can help you prepare and search for jobs.

Choose a career projected to grow faster than the average for all occupations.
According to Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations.

This program is part of the Marketing Department. Find out more about admission, program requirements and advisement.